We like to follow-up success. It seems obvious enough, success can breed more success, but sometimes people get the wrong idea.
A follow-up can mean something different to different people.
If you liked the “Rocky” movies or the the “Godfather,” the follow-ups were something you might have looked forward to watching. But there are plenty of examples of movies and books in which what followed-up was a stinker. But in publishing like in many areas of business and commerce, companies can live and die by series, sequels, and even prequels.
Our two new books, Papa Bear and the Chicago Bears’ Winning Ways and Baseball’s Winning Ways might be thought of as follow-ups, but most people would not think of them that way without some direct discussion and information. We published a historical book on the greatest coaches of the NFL called Pillars of the NFL: Coaches Who Have Won Three or More Championships by Patrick McCaskey. This book was an ambitious project that examined the football lives of George Halas, Guy Chamberlin, Curly Lambeau, Paul Brown, Weeb Ewbank, Vince Lombardi, Chuck Noll, Bill Walsh, Joe Gibbs, and Bill Belichick. We developed a new model that recast some of the work on Halas and then expanded it by covering some related American history and highlighted Halas’s winning ways along with a little self-help developed by Ben Franklin. We followed up on the Pillars books with a book for middle grades with special content for those readers. Not exactly a sequel, series, or prequal.
The first book we published at Sporting Chance Press was The 10 Commandments of Baseball: An Affectionate Look at Joe McCarthy’s Principles for Success in Baseball (and Life). This book reached a appreciative audience and had plenty of good stuff in it–the kind of things that helped define Sporting Chance Press. In The 10 Commandments of Baseball, we promoted the good in sports. We planted a seed from the Commandments and created Baseball’s Winning Ways for Young Adults. Baseball’s Winning Ways involved history, historical players, and baseball principles along with a little self-help developed by Ben Franklin.
Both Papa Bear and the Chicago Bears’ Winning Ways and Baseball’s Winning Ways are just in their initial promotion stages, but we are certainly excited about their future.